Insights

The Rainmaker’s Journalideas for the AI era of sales.

Ideas on modern selling, AI in sales, and the inner game behind consistent growth, from Violet Rainwater and The Rainmaker’s Way.

The Target Market Sales Agent

Business Advice  ·  Aug 13, 2026

The Target Market Sales Agent

Why deep target market intelligence separates top sellers from the rest, and how a custom AI sales agent hands your reps the room before they ever walk in.

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The Blueprint Most Sales Teams Never Build

Business Advice  ·  Jun 25, 2026

The Blueprint Most Sales Teams Never Build

There is more noise in the business landscape right now than at any other point in history.

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From the White Pages to Buyer Intent: The Evolution of the Lead List

Business Advice  ·  Mar 18, 2026

From the White Pages to Buyer Intent: The Evolution of the Lead List

When I first started in financial services, the day after I got my Series 7, my manager handed me the White Pages and told me to start dialing.

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NotebookLM: The AI Sales Bestie You Didn’t Know You Needed

Business Advice  ·  Feb 26, 2026

NotebookLM: The AI Sales Bestie You Didn’t Know You Needed

Discover how NotebookLM turns your docs, calls, and research into a source-grounded sales operating system that sharpens prep, positioning, and win rates.

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The Foundation of Sales Begins with Research

Business Advice  ·  Oct 23, 2025

The Foundation of Sales Begins with Research

In today’s business landscape, everyone is looking for shortcuts: faster leads, quicker closes, instant content.

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The 5 Biggest Sales Mistakes Today (and the AI Edge You're Missing)

Business Advice  ·  Oct 1, 2025

The 5 Biggest Sales Mistakes Today (and the AI Edge You're Missing)

Five sales mistakes keep modern professionals from becoming true Rainmakers, and AI is the edge that fixes every one. Here is what to stop doing now.

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The Speaker's AI Advantage: How I Helped One Speaker Find Her $10K+ Niche in 35 Minutes

Business Advice  ·  Aug 19, 2025

The Speaker's AI Advantage: How I Helped One Speaker Find Her $10K+ Niche in 35 Minutes

Discover how AI-powered research repositioned one speaker into a premium, category-of-one expert in 35 minutes, and what it means for your speaking business.

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How To Use AI To Identify, Market & Sell To Your Ideal Client

Business Advice  ·  Jul 9, 2025

How To Use AI To Identify, Market & Sell To Your Ideal Client

See how we used AI to build a target market analysis, ideal-client personas, and a LinkedIn strategy for a coach's new mentorship program in just 20 minutes.

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From 8 Hours to 30 Minutes: How I Create High Ticket Proposals Using AI

Business Advice  ·  Jun 19, 2025

From 8 Hours to 30 Minutes: How I Create High Ticket Proposals Using AI

What if I told you that the proposals that used to drain your entire day could be completed during your morning coffee break?

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The Wheel of Sales: Harnessing AI at Every Stage of the Sales Journey

Business Advice  ·  May 28, 2025

The Wheel of Sales: Harnessing AI at Every Stage of the Sales Journey

The Wheel of Sales shows how to apply AI across all five stages of the sales cycle: research, prospecting, nurturing, closing, and retention.

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Generation X: The Massive AI Opportunity Awaits

Business Advice  ·  May 21, 2025

Generation X: The Massive AI Opportunity Awaits

Generation X is uniquely equipped to lead the AI revolution, turning decades of experience and pragmatic problem-solving into an untapped advantage.

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Prospecting Reimagined: Leveraging AI for Unprecedented Sales Success

Business Advice  ·  Apr 23, 2025

Prospecting Reimagined: Leveraging AI for Unprecedented Sales Success

See how AI transformed prospecting: build ultra-targeted lead lists in minutes and turn the most neglected stage of sales into your biggest advantage.

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Transform Your Sales Research: How AI Cuts Weeks Down to Minutes

Business Advice  ·  Apr 16, 2025

Transform Your Sales Research: How AI Cuts Weeks Down to Minutes

See how AI research tools like STORM, Perplexity, and Gemini cut sales research from weeks down to minutes, and enter new industries with confidence.

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The AI Sales Revolution: 5 Ways to Use AI in Every Stage of Sales

Business Advice  ·  Mar 26, 2025

The AI Sales Revolution: 5 Ways to Use AI in Every Stage of Sales

After 25 years in sales, AI changed everything. Here are five ways to use it at every stage, from research to retention, and sell smarter not harder.

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How a Sales Architect Can Help You Grow Your Book of Business

Business Advice  ·  Jan 2, 2023

How a Sales Architect Can Help You Grow Your Book of Business

A sales architect designs winning sales strategies, systems, and processes that convert leads into customers, helping you scale your book of business faster.

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