Forbes
2022
Sales Are The Lifeblood Of Your Business, So What If You Hate It?
Violet on rewriting your sales story, releasing sales triggers, and selling authentically.
Read the article →In the Press
Forbes-featured voice on the future of sales.
The neuroscience of performance, the end of volume-based prospecting, and the human side of AI.
Featured · Forbes, May 2026
AI Is Changing Sales, But Not In The Way Most Business Owners Think
By Melissa Houston. Violet is quoted as AI Sales Architect at The Rainmaker’s Way.
Read on Forbes“We only spend 23% of our time on activities that actually generate revenue.”
“That numbers game approach, sending 500 emails a week, is a very outdated system that does not work.”
“It is not a numbers game anymore. It is about strategy and leverage.”
Features and Profiles
Forbes Women
2022
How These 3 Women Are #BreakingTheBias This International Women’s Day
Recognized for championing women in sales and financial services.
Read the article →Authority Magazine
2022
Working Well: Creating Cultures That Sustain Mental, Emotional & Financial Wellness
An in-depth interview with Karen Mangia on nervous system regulation as a workplace performance tool.
Read the interview →The Coca-Cola Compassion Lab
2023
Elevate Your Experience With Violet Rainwater
With Katherine Twells on turning adversity into growth and the brain’s five channels.
Listen to the episode →Build a Better Agency
Ep. 437, 2024
The #1 Business Development Tool of 2024
With Drew McLellan of Agency Management Institute on video as a business development advantage.
Listen to the episode →Seven Figure Consultant
Ep. 140
Self-Actualisation and What Is Possible on the Other Side of Healing
With Jessica Fearnley on healing, performance, and what opens up when survival mode ends.
Listen to the episode →Media and interview requests
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